Data Collection & Privacy

Information Collected

For each analyzed page, Assaybot records:

• URL and Domain: The full URL and root domain of the analyzed page

• Publisher ID: Internal Index Exchange identifier linking to your account

• Extracted Text: Visible text content extracted from the HTML page (scripts, styles, and non-visible elements are excluded)

• HTTP Status: The response code returned by your server

• Brand Safety Verdict: The classification result (safe or unsafe) along with the confidence score

• Processing Metadata: Timestamps, response latency, and which classification stage produced the verdict

Assaybot does not collect:

• Personally identifiable information (PII) from page visitors

• Cookies or session data

• Form data or user-submitted content

• Images, videos, or other media files

• Information from password-protected or authenticated pages

Data Storage and Retention

• Analysis results are stored in compressed columnar format partitioned by date

• Automated lifecycle policies manage data retention and archival

• Data is accessible only to authorized Index Exchange personnel and relevant publisher account teams

Data Usage

Analysis results are used exclusively for:

• Brand safety quality assurance across Index Exchange's supply network

• Publisher account management and content quality reporting

• Advertiser protection and inventory curation

• System performance monitoring and optimization

• Regulatory compliance reporting

Regulations

Assaybot's content analysis is designed to comply with:

• GDPR: No personal data is intentionally collected; analysis focuses exclusively on publicly available published content

• CCPA: Text content analysis falls under business operations exemptions

• Industry Standards: Aligned with IAB brand safety guidelines and frameworks

Publishers with specific privacy concerns should contact their Index Exchange account representative.